Have you ever thought about why the CRM industry has grown rapidly, and all businesses opt for that? Well, CRM is a top-tier software solution for your business. It can redefine business tasks efficiently, manage business capabilities, and improve productivity. Afterward, when you are going to adopt the best CRM solutions, the ideal choice may be Microsoft Dynamics 365 and SalesForce. Both are the industry giant business applications suites. Therefore, they are offering advanced features for all sizes of businesses. But, comparing both CRM and selecting the top one for your business can be a tricky task. But, we’re here to help! In this blog, we are going to compare Microsoft Dynamics 365 vs Salesforce.

A quick Look at Microsoft dynamics 365 vs salesforce in 2024

Microsoft Dynamics 365 and Salesforce are two industry-leading CRM solutions that can take you to the next level of success. Hence, before we move further, let’s understand the concept of Microsoft Dynamics 365 vs Salesforce.

Microsoft Dynamics 365- What is it?

Microsoft Dynamics 365 is an excellent business app suite. It comes with an amazing combination of ERP and CRM. The best part of this solution is the integration with the Microsoft apps and tools. Thus, it can provide a single platform to perform and manage all business tasks. Learn Deeply about what is Microsoft dynamics 365.

SalesForce – What is it?

The sales force is a trustworthy CRM solution. It is a cloud-based application with a focus on customer relationship management. Therefore, it offers a variety of services for sales, customers, and marketing.

Microsoft Dynamics 365 vs salesforce- A deep comparison in 2024

Let’s deep dive into the comparison of salesforce vs dynamics, to find the amazing facts about both terminologies:

1-  Customization

Microsoft Dynamics 365 is very flexible and can easily integrate with other Microsoft apps/ tools. Thus, it allows easy customization with universal standardFs. It offers a variety of app add-ins that can simply be picked by the Microsoft AppSource marketplace.

On the other hand, salesforce works best in a multi-client atmosphere. It extensively provides a high level of customization for its customers. However, it is less integrated with apps/tools as compared to Microsoft Dynamics365. So, in the customization feature, Microsoft Dynamics is the better option.

2- User Experience

MD 365 can be easy to use for customers who are already working on their other products e.g., Outlook, Teams, and others. So, in this, the usage might be simple without any hassle. Salesforce also comes with an easy interface that can people simply understand for the usage. Furthermore, this simple usage will cause easiness for consumers.

3- Integration

Salesforce can work best with third-party integrations. This can be done through the app source marketplace. Moreover, it can easily be integrated with several tools like customer service tools, management tools, analytical tools, and much more. Thus, the third-party integration system can enable your business to connect the other app systems easily.

On the other hand, Microsoft Dynamics 365 is a renowned product of Microsoft. It can be perfectly integrated with other Microsoft products e.g. Outlook, azure AI, SharePoint, and more. Therefore, this feature can take your business to the upper level of success.

4- User Interface (UI)

Microsoft Dynamics is offering an easy-to-use/user-friendly interface. It is the big advantage of this tool. Moreover, it’s beneficial for consumers who are already taking benefits from Microsoft products. Its interface perfectly aligns with the other app interfaces and provides a great customer experience. Therefore, this step will move your business to a high-level success rate.

On the other hand, Salesforce offers a spontaneous interface with easy-to-navigate features. Hence, it offers a highly customizable user interface with a wide variety of features. You can get amazing benefits with the greater flexibility to opting the best CRM for your business.

5- AI Features

Microsoft Dynamics 365 is using AI features to improve its processes, productivity, customer services, and much more. The main AI features are chatbots, predictive analysis, and virtual assistance. Furthermore, this feature can provide you with a drive for automated business procedures.

Salesforce’s Einstein is the AI integration platform. With the help of Einstein, consumers can get keen insights from CRM data. Therefore, it offers various services like improving sales, marketing, purchasing, and much more. So, both platforms are using AI in different scenarios.

6- Data Security

Dynamics 365 offers robust data security options for its consumers. Furthermore, it works on strict industry regulations. It provides various services e.g., data encryption, data controls, and audit trails. The main priority is to protect your data from the dangerous elements.

Salesforce also places deep emphasis on data encryption, privacy, and security.  They are providing amazing features regarding security. It includes multi-factor authentication, data security, privacy, and compliance as per the standards of the industry.

7- Target Audience

As we are exploring the targeted audience of both platforms, it may be difficult to choose one.  MD365 is the most suitable option for different sizes of business. But the consumers who are working on Microsoft products will give the edge to it. Hence they mostly preferred it.

While salesforce is also beneficial for small to enterprise-level organizations. It can be the best investment for your business to opt it. Thus, both are working for different sizes of business.

8- Deployment

Microsoft Dynamics has a cloud, SAAS, and hybrid versions that come with subscription options showing flexible deployment. Hence, it can be a good choice for companies that are looking for robust data management.

SalesForce is a completely cloud-based solution. The deployment of the sales force is difficult because it utilizes several tools. So, in this scenario, MD365 is the better option.

9- Pricing

It must be a general observation that the pricing of Salesforce is slightly higher than MD365, particularly for smaller businesses. Furthermore, owing to the high price, it offers great features and scalability to the consumers.

MD365 is offering affordable pricing plans for all sizes of businesses. It can be the most suitable choice for consumers. Moreover, it offers the best scalability to allow your business to grow up to a certain level.

10- Community

As a matter of fact about community, the MD365 has a smaller community as compared to the Salesforce. Besides both platforms are using a support ecosystem with extensive documentation. Trailblazers is the active community of salesforce. Thus, this community helps the consumers to the answers to their queries.

11- Implementation

It should be noted that Microsoft does not usually support in-house CRM implementation. It provides partners to implement CRMs. On the other hand, salesforce provides in-house CRM implementation by its experts. So, before making any decision, you must consider your business needs, and CRM’s performance, evaluate its features, and then plan accordingly.

12- E-mail Integration

Microsoft is working with several third-party plug-ins for efficient e-mail integration. Hence, it runs best with the other Microsoft products, e.g., Linkedin. Furthermore, Business Central can be used for sales orders or payment options too. On the other hand, Salesforce also offers Plug-ins for e-mail integration.

13- Service Level Agreement

Microsoft is the name of trust and always cares about its customers. Microsoft Dynamics 365 is the best product of Microsoft. Therefore, they are giving surety on their products working. However, Salesforce is not giving the surety to their products. You can get it on request, and it may be negotiated.

14- Third-party ecosystem

Microsoft is now a name that provides a huge collection of suite apps like Dynamics 365. It can easily be integrated with the other CRMs. The best part about this for that Microsoft consumers who are already working with this can get benefits. They can seamlessly plug into the existing app on the AppSource marketplace.

On the other hand, salesforce is heavily offering a wide assortment of third-party apps. However, the drawback is that it does not offer familiar tools like Microsoft. You can utilize the apps through AppExchange.

What are the pros and cons of Salesforce vs Dynamics 365?

Microsoft Dynamics Pros

After reviewing the best positive features, we will explore the pros and cons of Microsoft Dynamics 365

Pros:

• Easy integration with other Microsoft products
• Simple to use
• User friendly interface (UI)
• Best AI features
• Highly scalable
• Data security options
• Low-code platform
• Affordable
• Suitable for all sizes of business

Cons

• Sharp learning curve due to extraordinary features
• No sales performance management

Pros and cons of Salesforce

Salesforce is offering amazing features for its consumers to make their business successful. Now below are some important pros and cons of salesforce:

Pros

• Deep customization option
• Easy-to-use interface
• Strong performance management
• Reliable and scalable cloud services
• Works with third-party integration

Cons

• Expensive
• No on-premises deployment

What should be the best Option: Microsoft Dynamics 365 or Salesforce?

We’ve come to the core part of this blog, Dynamics vs Salesforce. What would be the best option for your business? Both CRM solutions have amazing features that are necessary for your business’s success. SalesForce can improve sales management, customer services, and productivity. On the other hand, MD365 is ideal for consumers who are familiar with other Microsoft products like MS Word, Excel, PowerPoint, etc. Furthermore, it has an easy-to-navigate user interface that gives perfect integration with other apps. While Salesforce has third-party integration for seamless functioning.

When you are moving to decide which one is the best fit for your business it can be difficult to choose one. Therefore, the selection can be based on the business requirements, budget, size, and technical stack. You should evaluate both Microsoft Dynamics CRM vs Salesforce based on their features, scalability, security, pricing, integration, deployment, customization, and UI.

For better assistance, you just need a Microsoft Dynamics 365 Partner like Evincible solution. We have been working for 20 years of excellence and understand your business needs. Contact for more information regarding CRMs.

Conclusion

Lastly, Salesforce vs. Microsoft Dynamics 365 CRM, both tools come with industry-leading features that can easily fulfill your business needs. Therefore, they are easy to integrate, flexible, scalable, and provide unique solutions for your business problems. MD365 is less expensive than Salesforce. However, Salesforce offers great customization and user experience.

Hence, both CRMs have their benefits and drawbacks. We have tried our best to give you a compact knowledge about MD365 and Salesforce. If you want more expertise regarding selection, you should contact Evincible Solutions as a Microsoft Dynamics 365 Partner.