CRM is the most essential software technology real estate uses to handle relationships with potential customers. It should be noted that the CRM software for real estate is built for general purposes and can be customized for any business. However, finding CRM software for your agency can be a daunting task. Conversely, you may notice that you need to adjust your processes to fit with the software provider’s understanding of how an estate agency business works. Thus, CRM software will need a proper implementation process during which the software is customized to work for your business.

What is Real Estate CRM?

A CRM in the real estate industry is a proficient system that tracks every customer communication, gathers client insights, controls property listings, conducts transactions, automates internal operations, and more.

It should be noted that environmental growth centers are established on strong client relationships, preferences, and expectations. CRM software designed for realtors can significantly enhance customer management and transform real estate businesses. It can lead to heightened customer satisfaction, reliability, and more recommendations and closed deals.

Top 10 Real Estate CRMs to Transform Your Business

Microsoft Dynamics 365 CRM

Microsoft Dynamics CRM for Real Estate is an amazing cloud-based software tool. It can help real estate businesses manage customer communications, streamline workflows, and improve sales. Real estate can automate its processes and sales with this software solution. Furthermore, it is considered the most versatile tool for real estate businesses. You can find more sales and customer engagement with this solution. You can discover Microsoft Dynamics 365 CRM Digital Solutions for your Real Estate business at Evincible Solutions. They are designed to upsurge or generate quality leads, insightful information, and advanced technology to help grow the real estate business cycle.

Key Features:

• Catch and upbringing leads. Also, finding improved leads management can expand productivity.
• Send automated email emails to clientele to personalize communications and consolidate interaction.
• Track real estate leads, negotiate more effectively, and finalize deals successfully.
• Manage protected property dealings.

Pros

• Assists customers in combining customer information in one place
• Make communiqué simpler
• Boost customer experience
• User-friendly for teams
• Incorporates well with other Microsoft products

Cons

• Sometimes, it is costly for small businesses
• Need to follow the proper implementation process.

Pricing

Basic Professional version: $65 per user per month.

Enterprise Version: $95 per month

Premium Version: $135 per user per month.

Wise Agent CRM

A top CRM solution for real estate agents, offering powerful tools for contact management and marketing automation. It is a go-to choice for those looking to enhance their client relationships.     It is the ideal platform for phone call management because realtors usually prefer phone calls rather than emails. In this way, they can determine effective communication with their clients. The fantastic feature of the platform is that it provides effective lead management and outstanding communication with your business. It will offer you the complete client information.

Main features

• Extensive contact management capabilities.
• Unique marketing automation features.
• End-to-end lead management and tracking.

Pros

• Efficient tools for managing clients.
• Round-the-clock customer support.

Cons

• Complex interface.

Pricing

A free trial is also available

Monthly: $49

Annual: $499

LionDesk

CRM for real estate developers has a user-friendly interface. It blends traditional and modern features, such as video emailing, to help real estate agents leave a lasting impression. The completely customized dashboard will help you track all major business activities. It can handle everything from texting to email campaigns and much more. Its marketing tool, e.g., a landing page builder, will increase social media presence and boost productivity.

Main features

• For personalized communication, video email and texting are added to CRM.
• Effectual lead management system.
• Landing page builder
• Pre-built email campaigns

Pros

• Cost-effective solution for real estate experts.

Cons

• Lacks advanced analytics capabilities.

Pricing

Starting Price, basic version: $39 per month

Premium version: $139

Salesmate CRM

Salesmate is the best CRM for real estate. It revolutionizes the way real estate professionals accomplish their business operations. The real estate CRM software is designed to rationalize each sales process step, from generating to closing deals. Thus, it can be the best option for boosting sales. Real estate agents will utilize it to control business operations.

Main features:

• Top real estate CRM to fit your business’s exclusive needs.
• Prioritizing and scoring leads helps concentrate efforts on high-potential real estate prospects.
• Streamline your marketing with targeted email campaigns.
• Improve customer communication within your sales team.
• Communicate constantly with customizable templates.

Pros

• Inclusive contact and transaction management tools.

Cons:

• Innovative features may need a learning curve for some customers.

Pricing

15-day free trial

Starting ranges from $23 to $63 per user, monthly

Follow Up Boss

It is a top CRM for real estate. Sales pipelines are very important for any business, so Follow Up Boss can effectively monitor leads and deals. Its focal point is expanding lead conversion rates with powerful automation. Thus, professionals can have more time for other fruitful activities. Thus, exploring great lead management can be a blessing for agents.

Main features

• Unified lead aggregation from several sources.
• Automated lead-nurturing sequences.
• Smart listings
• Effective lead distribution
• Authentic team collaboration

Pros

• Simplifies the lead follow-up process.
• Wide incorporation with various other tools.

Cons

• Sometimes, it is costly in the marketplace.

Pricing

Grow: $58 per month per user

Pro: $416 per month (includes 10 users)

Platform: $833 per month (consists of 30 users)

Real Geeks

Real Geeks offers an exceptional real estate CRM solution, combining powerful CRM features with integrated websites. focuses on lead generation and management. The CRM platform enables you to personalize landing pages for your website. Therefore, real estate agents can find a thorough lead generation and management solution to improve their online existence. IDX integration of CRM can provide you with the best property listings online. Thus, Real Geek also launches custom follow-up triggers for high-engagement leads.

Main features

• IDX integration with real estate websites.
• Facebook marketing tools
• SMS autoresponders for successful lead generation
• Powerful email marketing
• Lead scoring

Pros

• Efficient lead generation management.
• Working with an IDX website for capturing more leads.

Cons

• Challenging initial setup

Pricing

$249 per month

BoomTown

The property management CRM software integrates real estate marketing automation with lead generation capabilities. Furthermore, it provides a full set of tools for agents and brokers to simplify their business operations. BoomTown has fine sales pipeline management, making it a preferable choice for brokers. A smart lead generation feature can also streamline real estate business operations.

Main features

• Wide-ranging lead generation and management.
• Marketing automation for pursued campaigns.
• Hot sheet listing promotion ability
• Accessible mobile app
• Robust pipeline feature

Pros

• Extensive feature set for real estate marketing.
• Robust support and community resources.
• Organized record feature
• Easy import of data from different sources

Cons

• The premium version is costly

Pricing

Custom pricing depends on the real estate business requirements

Top Producer

It is pertinent CRM software for property management, working as an old player in the real estate marketplace. Its primary objective is to nurture consumer relationships with tools for efficient follow-up and engagement. The CRM effectively works on lead generation and transaction coordination.

Main features

• Marketplace snapshot reports.
• Customizable follow-up plans.
• Customizable dashboards
• MLS Integration

Pros

• Focuses on building lasting client relationships.
• Provides valuable insights into the market.

Cons

• Outdated user interface

Pricing

Pro plans: 129 to $429 per user per month

Team plans: $299 (up to 5 users) to $999 (up to 25 users) per month

 Pipedrive

Pipedrive is the best real estate agent CRM. It provides a visually oriented CRM platform designed with features specifically for real estate agents. It should be noted that having a clear and actionable sales pipeline makes it an outstanding tool for managing sales processes. CRM has dedicated tools for listing information, so you can see the property information in advance. This feature will generate more leads effectively.

Main features

• Visual representation of the sales pipeline.
• Customizable activity
• Goal line tracking
• Sales reporting

Pros

• An intuitive, interactive interface.
• Fully customizable to accommodate various sales processes.

Cons

• Sometimes, they do not offer real estate-specific features like other CRMs.

Pricing

Essential: $14

Advanced: $24

Professional: $49

Power: $59

Enterprise: $79

Close

This CRM software for realtors is specifically designed for sales teams’ collaboration. It can prioritize direct client engagement and productivity with powerful calling and emailing capacities. Hence, the CRM solution will produce effective lead generation for your business operations.

Main features

• Combined calling and emailing for simplified communication.
• Strong lead generation
• Excellent pipeline management.

Pros

• Increasing efficiency via automation and direct communication tools.
• Perfect for real estate teams that are intensive on high-volume sales activities.

Cons

• May need aggressive sales policies.

Pricing

Starting Price: $19

Pro plane: $139

Conclusion

Finding the best CRM software for real estate depends on different factors, e.g., portfolio, customer relationships, etc. Thus, CRMs are the best choice in the real estate industry. For additional support, contact Evincible Solutions to discover the best solutions for your business operations. Our team of Dynamics 365 CRM Consultants is always here to assist you.